Sony Ericsson launches Xperia X10, X10 Mini & Mini Pro in India

As, we reported earlier Sony Ericsson today launched Xperia X10 along with X10 Mini and Mini Pro in India today. In a glittering ceremony, Sony Ericsson also announced Bollywood star Kareena Kapoor as their Brand Ambassador, I doubt Kareena ever heard of Android before today.

Anyways It is surely a good news for all the Indian android lovers, we were disappointed after Motorola did not launch Milestone on March 22.  Sony Ericsson has partnered with regional and local content and application providers such as MTV India, UTV, Shemaroo, Electronics Art, Indiagames and Disney among others to deliver entertainment content.
On the price point, all the Android models are priced as we anticipated, Unlocked Xperia X10 will cost you Rs 35, 795 ( Approx $800), while  there is nothing known about the  prices of X10 Mini and Mini Pro.
Well Hirokazu Ishizuka, the Corporate Vice President and Head of Asia Pacific Region today told that SE Xperia X10 and all other Android models will see the Android 2.1 upgrade in time, depending on market demand (I am not what does that mean, I already see a great demand for that). he also added that they might even go straight to Android 2.2, but only after rigourous testing of its stability.
Reminding you about the specs,  Xperia X10 comes with :

• Android OS v1.6
• 4.0? capacitive touchscreen
• 8.1MP Camera / autofocus / LED Flash
• 1 GB storage, 384 MB RAM
• MicroSD expansion slot
• HSDPA, 7.2
• AGPS
• WiFi, Bluetooth AD2P
• 3.5mm audio jack
• weight: 135 gms

Full Press Release Below:

Living up to its brand promise of make.believe, Sony Ericsson today set off fireworks as its exciting new portfolio of phones was unveiled by Kareena Kapoor – its newly appointed brand ambassador for the region. Taking Sony Ericsson’s entertainment heritage to new heights, the phones – including the much awaited XPERIA™ X10, XPERIA™ X10 mini,  XPERIA™ X10 mini pro – combine rich graphics with intelligence capabilities.
Further building up the excitement quotient, Sony Ericsson also announced the roll out of an impelling marketing campaign with a barrage of new elements, including its association with the extremely talented and beautiful Kareena Kapoor. Another interesting aspect of the company’s upcoming campaign will be the greater emphasis on digital and social networks marketing, which is in synergy with what today’s evolving consumer wants.
Speaking on the launch of the new phones, Hirokazu Ishizuka, Corporate Vice President & Head of Asia Pacific region, Sony Ericsson Mobile Communication said, “As a brand, we have evolved. The proliferation of social and digital media is changing the consumer experience with mobile phones and the new portfolio we present today really takes communication entertainment to the next level.”
“Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms,” he added.
Speaking on her association with Sony Ericsson, Kareena Kapoor said, “I am very happy to be associated with Sony Ericsson. Having experienced the new phone – the XPERIA X10, I believe that Sony Ericsson truly represents the fusion of communication and entertainment in mobile device. I love my new feature rich Sony Ericsson XPERIA™ X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.”
The new portfolio also introduces a new UX platform that creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. Among the many new features, the new phones introduce signature applications like Mediascape and Timescape™ that lets consumers organise everything in their phone in an intuitive way.

• Sony Ericsson Timescape™ manages all communication with one person in one place.  Users can browse through their conversations the bright way to check out their Facebook™, Twitter™, photos, emails, and texts all in one go
• Sony Ericsson Mediascape is the smart way to get all the music, photos and videos one wants from their favourite friends and artists. It accesses content from everywhere – the phone, YouTube™, PlayNow™ – and presents all content in one place on the consumer’s phone.

Reinforcing its promise of Communication Entertainment, Sony Ericsson has also partnered with regional and local content and application providers to deliver the latest in entertainment content for consumers. Highlighting one such exclusive partnership, Mr. Ishizuka said, “We have a signed a regional partnership with MTV, whereby the Xperia X10 users will have exclusive access to the  MTV application that will provide them news feeds and other updates from the channel.”
With India projected to become the second largest telecom market globally, Sony Ericsson sees immense potential in the region for its new portfolio. According to the Telecom Regulatory Authority of India (TRAI), the number of telecom subscribers in the country increased by 3.5 percent in December 2009, in comparison to November 2009. It is estimated that by mid 2012, around half the country’s population will own a mobile phone.
To tap the booming telecom market in India, Sony Ericsson has invested in multiple marketing campaigns that will help grow the brand’s market share in the region. Commenting on this, Mr. Ishizuka stated, “Social media will play an important role in how we engage with our consumers here in India. Sony Ericsson recognizes the critical need to maintain consumer touch points that incorporate all digital/social media mediums that will give us an opportunity to engage create new and exciting experiences for consumers.”
Sony Ericsson is also partnering with India’s leading content and application providers to deliver the latest in entertainment content for consumers. This includes leading players such as Hungama, MTV India, UTV, Shemaroo, Electronic Arts, Indiagames, and Disney mobile among others, who will come together with the mobile phone brand to offer content and applications to Sony Ericsson users in India. The company already has over 200 active partner
s in India spanning across entertainment, functional and technical verticals, and it will continue to work towards growing this base to present its evolved Communication Entertainment portfolio to engage the Indian consumer, and excite them through various marketing initiatives.
A sneak preview into the world of Sony Ericsson’s new superstars
Get set to be impressed with the awesome user experience of Xperia™ X10
XPERIA™ X10 is the signature phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Its new UX platform, and signature applications like Mediascape and Timescape™, lets consumers organize everything in their phone in an intuitive way. While the Sony Ericsson Timescape™ brings all communication together in one place so users can see at a glance text messages, missed calls, and Facebook™ and Twitter updates, Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you. If you are the one who loves photos, then Xperia™ X10’s intelligent face recognition is dedicated to you! With the capacity to recognize up to five faces in any picture, you can automatically connect photos of your loved ones with your social phonebook and all other related communications with that person. MRP: Rs. 35, 795
Great things come in ‘mini’ packages – the infinite possibilities of the Xperia™ X10 mini & X10 mini pro The Xperia™ X10 mini and X10 mini pro with slide out QWERTY keyboard, are compact versions of Xperia™ X10, and based on the human curvature design philosophy. The two sister mobile phones incorporate the signature application Sony Ericsson Timescape™ that manages all communication with one person in one place without having to open lots of different applications. To get groovy with your favourite music, let the “infinite button” on the interactive music player pull together all music content from the music store and YouTube™! It’s also a smart way to search for new tracks from a favourite artist. So prepare yourself to enter the universe of an open and intuitive communication entertainment experience.
The Xperia™ X10 mini and X10 mini pro with slide out QWERTY keyboard, are compact versions of Xperia™ X10, and based on the human curvature design philosophy. The two sister mobile phones incorporate the signature application Sony Ericsson Timescape™ that manages all communication with one person in one place without having to open lots of different applications. To get groovy with your favourite music, let the “infinite button” on the interactive music player pull together all music content from the music store and YouTube™! It’s also a smart way to search for new tracks from a favourite artist. So prepare yourself to enter the universe of an open and intuitive communication entertainment experience.

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